PNG + SVG logo
website strategy
Devin Gray Brand Mark
Download the primary intertwined DG monogram for websites, documents, social profiles, and brand templates.
Practical resources, shared freely
Useful things I’ve learned, made practical.
I’ve worked with businesses in different industries and at different stages, helping with both development and marketing. These resources bring together lessons that have been useful again and again: clearer messages, more thoughtful campaigns, safer technical decisions, and small improvements that move work forward. I’m sharing them here because I know how helpful it can be to have a solid place to start.
Markdown template
creator marketing
UGC Brief Template
Turn a campaign goal into a usable creator brief with hooks, proof points, deliverables, guardrails, and a measurement plan.
CSV worksheet
content systems
CMS Migration Redirect Map
Inventory old URLs, assign new destinations, and capture ownership before a migration creates avoidable traffic and conversion loss.
CSV scorecard
technical leadership
Design System Decision Scorecard
Score the signals that tell you whether a shared design system will remove real delivery friction—or simply add another initiative.
Markdown + PDF bundle
website strategy
Website Message Clarity Prompt Pack
Use copy-ready prompts to sharpen an offer, audience, proof, objections, and calls to action before changing the design.
Browser tool
measurement
UTM Builder
Create a clean campaign URL in seconds with no account, tracking script, or backend service.
One-page PDF
website strategy
30-Minute Website Conversion Audit
A focused worksheet for checking message clarity, proof, mobile friction, calls to action, and measurement before a redesign.
Markdown prompt pack
technical leadership
Practical AI Prompt Pack for Lean Teams
A copy-ready set of prompts for website messaging, content planning, UGC briefs, CMS migrations, technical backlogs, and release reviews.
One-page PDF
technical leadership
Frontend Release Readiness Checklist
A compact pre-release check for accessibility, performance, error states, observability, rollback, and accountable recovery.
A good starting point matters
You don’t have to figure out the next step alone.
Tell me what your business is trying to improve, what feels difficult, and what you’ve already tried. I’ll help you find the resource that fits, or share a practical next step if I have one.
Browser tool · no account required
Build a clean campaign URL.
Add consistent source, medium, and campaign labels before you share a link. Everything runs in your browser and nothing is saved.
If you’d like a second set of eyes
Share your homepage and what you want it to do better.
I’ll take a thoughtful look and, when I have room, reply with three practical observations you can use.
These tools are meant to stand on their own. If you want to talk through how one might apply to your situation, you’re welcome to reach out.