Many small businesses struggle on the concept of branding. Often you’ll hear “don’t build a business, build a brand” but what does that mean? Listed above (and below, for some good SEO) are the five essentials that you need to build a successful brand.

Market Analysis

A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.

Competitive Advantage

A superiority gained by an organization when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation.

Brand Vision and Name

Getting your brand’s vision right can help you attract more customers and make the selling process easier. A well-defined brand can help move your business forward. It can inspire all people involved with your organization – including you, your employees and your customers.

Core Branding Assets

Distinctive assets are valuable to a brand – they are used to measure how prevalent and unique customers think it is. The more prevalent and unique a brand is, the more recognition and loyalty it earns. And recognition + loyalty = profit.

Online Presence

Your web presence is an entire suite of online elements that should be used together to create a successful marketing campaign. The more you share of yourself and of your business, the stronger your presence will be and the greater your success and the success of your business will be.

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